Many businesses believe that once their PLA (Product Listing Ads) campaign has been launched and configured, no tweaks in campaign settings are needed. However, this is a misconception. In order to make your current PLA campaign more effective, you need to understand principal difference of Product Listing Ads from traditional PPC advertising via AdWords. No keywords. Google determines when to show product listing ads based on information about products provided in the Merchant Center feed. Higher conversion rate. Product listing ads give users more information about the store, product, and price. Searchers even don’t have to go to the site. So those who […]
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